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Brand identity
Brand identity refers to the visual and conceptual elements that represent a brand’s personality, values, and mission, encompassing logos, typography, colour palettes, imagery, and even the tone of voice in messaging. Brand identity aims to create a cohesive and memorable image that resonates with the target audience, builds trust, and differentiates the brand from competitors. Ultimately, it’s about shaping how a brand is perceived and fostering a lasting impression.
CLIENT: MORBID BOOKS
Working with Morbid Books to design a magazine of surrealist poetry and prose. Combining bold graphics, fanzine-style photography and playful text shapes to produce a high-end look on a low-budget print production.
CLIENT: GLOBAL LOCAL
Creating a strong brand for the Global Local project resulting in bold, colourful designs that transfer across banners, CD covers and flyers. As an Arts Council funded project promoting upcoming global music bands, the brief was to use imagery that would appeal to young audiences in London and at festivals. Updating the designs each year kept the brand fresh, enabled the project to achieve an industry recognised identity, and expand their reach resulting in further funding for related projects.