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Concept interpretation
Concept interpretation in design involves translating abstract ideas into visual forms. I explore the core message and create solutions through shapes, colours, textures and fonts that evoke the intended emotional or functional response. This ensures the design is meaningful, aligning with the project’s goals and effectively communicating its message.
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CLIENT: HUNCH THEATRE
Vladimir Shcherban started to recreate paintings for fun and as a technical challenge. Famous masterpieces, neglected gems, and interesting curiosities. The only rules were that he was not able to use any technical trickery or Photoshop. Just whatever was at hand, a camera phone and pure imagination. From one room, this set him on a journey through the history of art. Oliver Bennett joined in on recreations and wrote the texts that are presented here with each painting.
Still Life was presented as a booklet with a small print-run of 100.
www.hunchtheatre.org​​
CLIENT: LAURA MORETON-GRIFFITHS
London-based artist Laura Moreton-Griffiths wanted to produce a fanzine with articles based around Time, Art & Politics, Accelerationism, Aliens, Dystopian Data, Propaganga and Cautionary Tales for AI. I used her trademark yellow to graphically highlight the articles to add interest to a text heavy document.
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Truth Lies Within is an Arts Council funded project.
CLIENT: BEAMING PRODUCTIONS
Working with Berlin-based producer DJ Delay (Brian May) I have been given free rein to design CD covers for his many projects. His diverse music styles range from Balkan and Arabic beats to dub and sonic experiences. Research into Brian’s key interests enabled me to incorporate images into the designs that reflect the playful personality of his music.
